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Ted Baker online sales lift by almost 50%

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Ted Baker’s online sales grew by almost 50% in the opening weeks of its financial year, the company said today.

The multichannel fashion retailer put the ecommerce boost of 48.1% in the 19 weeks to June 7, compared to the same period last year, down, in part, to the introduction of a new platform. Retail sales as a whole grew by 15.8% over that time.

Ray Kelvin, founder and chief executive, said: “The Ted Baker brand has continued to perform very well and we have delivered further progress across our global markets and distribution channels.”

Over the period, Ted Baker opened stores in six international markets, as well as two in the UK – in Glasgow and at Heathrow’s Terminal Two. Wholesale sales also lifted, by 25.2%, as the UK and export businesses put in a good performance. The company said it expected “low double digit growth for the full year”.

Kelvin added: “Commitment to quality, design and attention to detail underpins everything we do and we remain focused on our strategy to further develop Ted Baker as a global lifestyle brand.”

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