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Tesco launches virtual window shopping for its F&F range

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Shoppers can now buy F&F clothing direct from the windows of three central London Tesco stores using new technology.

Using an Aurasma-developed app on their smartphones, customers point their phones at posters featuring F&F clothing in the windows of Tesco Metro stores in Covent Garden, Dean Street and Tooley Street. On their phones, the pictures transform into moving images that show the F&F range on the catwalk, bringing the clothes to life.

From there shoppers can add the items they like to their virtual shopping basket and buy. They can then pick up the items the following day, using Tesco’s Click & Collect service newly-rolled out to Metro stores, or have them delivered to a convenient address.

At the same time, F&F will also open its first pop-up shop in Covent Garden piazza for four days over the Jubilee weekend, from May 30 to June 2. Customers at the 50s-themed boutique will be able try on clothes in the pop-up store, many from the extended online range, and can also experiment with using the F&F virtual fitting room service. Purchases will be made either by scanning a QR ticket or through an iPad station in the shop.

“This is really exciting new technology that we think our customers will enjoy using,” said Emily Shamma, Tesco clothing online director. “It’s a great opportunity to help us to reach new customers who may not be familiar with our full F&F collection. It’s really convenient for the busy office workers who use Tesco Metro stores in Covent Garden and London Bridge during their lunch break or on their way home after work.”

Tesco also announced today the launch of their Delivery Saver service. Similar to that already offered by online grocer Ocado, the nationwide service enables customers to pay once for delivery, covering the delivery cost of grocery deliveries for the following three or six months. The three-month plan costs £36 while over six months shoppers pay £60.

Ken Towle, internet retailing director at Tesco, said: “We listened to what our customers told us they wanted and Delivery Saver is the result. It’s simple to use and will save money at a difficult time for many families. Customers can choose from all available delivery slots, so shopping arrives at the most convenient time.”

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