The Body Shop launches affiliate marketing campaign

The Body Shop is looking to boost its online presence through a new affiliate marketing campaign.

The health and beauty brand is working with Rakuten LinkShare to increase its presence on shopping and beauty editorial websites such as Polyvore and RewardStyle.

“With the online shopping experience now as important as the in-store experience, getting this channel right is the new challenge,” said Anthony Quinn, director of advertiser services at Rakuten LinkShare.

“Networks have worked hard over the years to build the reputation of this sector, and as a specialist in premium and luxury branded clients, it’s fantastic to have The Body Shop value that progress, and join us to reach content-rich sites that tap into consumers’ interests and tastes.”