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The growing importance of international sales to UK retailers

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It’s clear, in today’s newsletter, that international sales make a real difference to UK retailers. Today we report as Ted Baker, fresh from the launch of its German website and the opening of international stores, reports fast growth in ecommerce sales. We also report as White Stuff launches its first local language website – again, in Germany, as Iceland trials international expansion plans. And we cover a report that suggests that were it not for online shopper, the average UK consumer would be clocking up more than 6,000 miles to buy the goods that digital brings within reach.

Clearly selling overseas is providing a useful way for UK retailers to broaden their markets and increase their sales. But to what extent does being a member of the European Union matter in this? Does the digital single market, and the lack of internal customs and trade barriers make it notably easier to sell across EU borders – or do we simply sell to our neighbours because they’re nearer? How much difference might it make if we leave the EU? Let us know what you think for in the next InternetRetailing newsletter we’ll be taking the theme further by analysing the difference membership of the European Union makes to UK ecommerce and multichannel retailers – and what Brexit might mean for the industry, ahead of the EU Referendum on June 23. We welcome your contributions at chloe at – and are keen to hear from supporters of both the remain and the leave campaigns.

Today we also report on DHL’s move to work with InPost on improving convenience in deliveries for UK shoppers, and have guest analysis from Edwin Bos of Reevoo on Amazon’s recent move to combat fake reviews, alongside our regular guest comment, which today comes from Jed Mole of Acxiom who considers how online retailers can foster meaningful relationships with customers.

Our research

The IRUK Top500 2016 and the first 2016 dimension reports, the first one Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.

Our webinars

Bronto marketing strategist Greg Zakowicz joins us for the next InternetRetailing webinar, where he’ll be discussing approaches to building an engaging user experience before and after purchase. Creating customer loyalty in an ever-connected world is on 2pm on June 21 (following a date change to avoid the England v Wales fixture in Euro 2016). Click to find out more and register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

Event presentations and interviews

Catch up with presentations and other interviews from IRC 2015 on the event website now.

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