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The Hairy Bikers launch kitchenware range as they too tap into ecommerce and stay-at-home boom

Hairy Bikers: revving up online

TV cooking duo, The Hairy Bikers, have created their own online world – Hairy Bikers World – online to sell kitchenware and homeware, as they too tap into the burgeoning move to ecommerce and life locked in at home.

Working with the Eurosonic Group, a UK-based specialist supplier in quality homeware, kitchenware and electrical supplies, the hirsute pair are working  with ecommerce experts, Visualsoft, for the launch of the newwebsite and ongoing marketing support. 

The Teesside-based ecommerce agency, which works with more than 1,000 retail businesses, was chosen due to its experience across the retail and home and furnishing sectors to develop the Hairy Bikers Kitchenware ecommerce website, which will be the source of all official Hairy Bikers Kitchenware merchandise.

Experienced chefs and fans alike will be able to purchase a variety of cookbooks, pots and pans, stoneware and other kitchenware. 

Eurosonic Group’s partnership with Visualsoft will allow the brand to tap into the eCommerce agency’s 20-plus years of industry expertise to allow the business to evolve, expand and trade in areas beyond its current reach. The Hairy Biker’s Kitchenware website will receive Professional Optimum level support, along with multi-channel marketing support including Paid Search, Email Marketing and Social Media, along with hosting and maintenance.

Ecommerce strategists and marketing experts at Visualsoft will work hand-in-hand with Eurosonic Group and The Hairy Bikers Kitchenware eCommerce website to enhance user experience and increase conversion rates, online sales and revenue. 

Oliver Homshaw, eCommerce Manager at Eurosonic Group, explains: “Visualsoft’s experience and track record in ecommerce was exactly what we were looking for. Along with this, their intuitive platform and the ability to access their team of experts in all fields of ecommerce made this a no brainer for us. We’re incredibly excited to be partnering with Visualsoft for the Hairy Bikers Kitchenware site. Their team really understood our vision for the site & they have been hugely supportive during the launch. We see Visualsoft as a long term partner for us and look forward to working with them for the years to come.”

The website will also be adorned with features to help the brand achieve their growth objectives. Capabilities such as autocomplete and voice search will enhance user experience on the website, and features such as visual merchandising, product upselling and add to wishlist will help the brand increase conversion rates, encourage sales and increase eCommerce revenue. 

On the launch of the website, Hairy Biker, Dave Myers, comments: “We are so excited about the launch of our Kitchenware website! It is a culmination of several years of work to create a one stop shop for our kitchenware. The colours on our stoneware we love – and the practicality of our new pans. The quality is great, we use them in our own kitchens and we believe them to be great value for money. When we write a book we create recipes that we want to use ourselves, it is the same ethos with our kitchenware range. Now we have a shop window for this, it’s great!”

David Duke, COO at Visualsoft adds: “We are delighted to be partnering with Eurosonic Group and The Hairy Bikers Kitchenware for the launch of their new eCommerce website. It is such a critical and exciting time to be investing in digital – we are thrilled to be a part of the brand’s digital evolution and to support them in amplifying their reach and growth into new markets.” 

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