Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Adidas expands across three continents in a year, online

Linked InTwitterFacebookeCard
Adidas expands across three continents in a year, online
Adidas expands across three continents in a year, online
The adidas Group has expanded its virtual presence across three continents, launching ecommerce sites around the world in just over a year.

The sports equipment brand has launched more than a dozen sites in Europe, Russia, Canada and South America in the last 12 months, using the Demandware Commerce cloud-based platform. The company plans to open more sites and channels as part of its international expansion strategy.


“Fast deployment was a major consideration for us as our ecommerce presence is of strategic importance for the adidas Group,” said Harm Ohlmeyer, chief ecommerce officer for the adidas Group. “We needed an ecommerce platform and partner that could help us move swiftly to reach new markets, without compromising quality.”

Tom Ebling, chief executive of Demandware , said: “As the adidas Group continues to drive digital ecommerce on a global scale, Demandware will be there to help ensure that its strategic business objectives are met. We’re honored to have them as a client and are committed to their success.”

The project was implemented by Demandware partner Astound Commerce.

Adidas , a German company, has more than 46,000 employees and made sales of €13.3bn in 2011.

 
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter