Albert Heijn is using automation to help sell products at a discount as they approach the end of their shelf lives.
The Netherlands-based grocer has introduced a proprietary algorithm which will be able to calculate a “dynamic discount” for items approaching the end of their shelf life.
The calculator takes into account factors such as location, bonus offers, weather conditions, historical sales trend and stock in the store.
Albert Heijn worked with anti-waste company Wasteless on the trial.
Products will feature a label with two prices, one for the standard price and one that will be applied on the day it expires.
Albert Heijn said it wants to cut its food waste in half across its whole food chain through this and other initiatives.
The company recently acquired an online subscription platform offering advice on nutrition, exercise, sleep and relaxation. While FoodFirst Network will remain an independent organisation within Albert Heijn, the retailer hopes to use the platform to offer promotions to its customers.