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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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‘Appy Black Friday: apps double retailer revenues, says Poq

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Mobile continues to break records this peak season.

Compared to an average day in October, Black Friday saw 4.4x more transactions and 4.7x more revenue. However, Black Friday isn’t the only frenzied shopping day. Retailers have started their sales up to 8 days early this year, and one day flash sales on the run up to Black Friday significantly impacted app revenues before Black Friday.

Compared to the average shopping day in October, all days in this period took on average 2x more revenue and saw twice as many transactions. Unsurprisingly, Friday showed the highest metrics in revenue, conversion, revenue per user, sessions AOV and transactions through the app. Interestingly, amongst apps in the UK, Black Friday was the strongest performing day however, across some US based apps metrics on Cyber Monday outperformed or at least matched performance on Black Friday. The competition for sales has been fierce this year and Black Friday looks to be evolving into Cyber Fortnight.
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