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RetailX Brand Index 2019

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Asos launches real-time parcel tracking with 15 minute delivery slots

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Asos launches real-time parcel tracking with 15 minute delivery slots
Asos launches real-time parcel tracking with 15 minute delivery slots
Asos’ customers will soon be able to track their home delivery in real time.

The pureplay retailer has joined forces with logistics company DPD to launch its new Follow my Parcel service, where deliveries timed to a 15-minute delivery slot are mapped live.


Customers who use the service will receive a text or email message on the day of delivery with the time of their one-hour timeslot. They can then live-track their delivery in real time, on their desktop or mobile device, monitoring the progress of their delivery driver on their round. A real-time countdown to their own delivery will give them their actual 15 minute delivery slot.

At any stage during the delivery, customers will be able to use their smartphone to request the parcel is delivered to a neighbour or rescheduled for a different day.

Asos chief executive Nick Robertson said: "We're very excited about Follow My Parcel. It is a great innovation and one with real benefits for ASOS customers. Knowing exactly when a parcel is being delivered helps our customers plan their day; to be at home when they need to be for a delivery, or to let them get on with what they need to do by opting to reschedule or choosing the deliver to neighbour option.

"Openness and transparency are an important part of our proposition and ASOS customers will now be able to see exactly where their parcel is at any time. They will know their driver's name, where he or she is on route and exactly how long it will take to get to their delivery.

“A good delivery experience is a key part of keeping our customers happy and encouraging repeat purchases as well as helping to build brand warmth. We want to continue to exceed customer expectations and this is an example of ASOS yet again redefining the online retail experience."

“This is a first in the delivery market,” said Dwain McDonald, chief executive of DPD. “Our one-hour timeslot Predict remains a market leader but Follow My Parcel is a significant step forward again and it shows the level of commitment we are making to reinvent the delivery phase of online retailing.

“A really good home delivery experience can add to the retailer's own reputation and drive more traffic back to their website. There is also an important environmental benefit here in terms of reduced mileage from wasted journeys when unsuccessful deliveries are returned to the depot and customers have to collect them.

"DPD is already the fastest growing home delivery company in the UK and we are continuing to invest heavily in our technology, our people and our delivery infrastructure to ensure that we meet the demands of the online retail sector and provide a truly innovative service that outstrips anything else on the market."

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