Buy it Direct teams up with PayLater to enable shoppers to spread their payments
Shoppers at Appliances Direct
and sister company Laptops Direct
will soon be able to spread their payments over three months following the introduction of a new payment option.
The news comes as a result of a partnership between their parent company Buy It Direct and PayLater
, part of the Wonga Group, and follows previous deals with WorldStores.co.uk and The Cotswold Company. It means that customers will be able to spread their payments over three months.
“Our primary goal is to provide customers with the best possible deals and the best possible service,” said James Rigg, sales director at Buy It Direct. “PayLater is a credible option for customers who want to spread the cost of their shopping over a short-term period with the guarantee of knowing how much it will cost them upfront. We’re confident it will prove a popular payment option across our multiple sites.”
WorldStores signed up with PayLater in January. Joe Murray, co-CEO of the homes and gardens website, said: “Our monthly sales through PayLater have tripled in just three months since we started offering our customers the service, showing it’s valued as a convenient way to make a major purchase affordable without taking on a longer-term credit arrangement.”
Steve Dukes, head of PayLater, said: “We’ve signed up a number of new partners over the past few months across a range of sectors including apparel, home and garden and now electricals and appliances, showing the relevance of PayLater to all etailers. Buy it Direct is a widely respected player in the industry and it’s great to see Paylater as part of its latest customer proposition.”