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CASE STUDY How Macy's uses Google Cloud to streamline retail operations

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Macy's NYC flagship is just one store benefiting from the retailer's move to Google Cloud
Macy's NYC flagship is just one store benefiting from the retailer's move to Google Cloud
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Macy's has turned to Google Cloud to run a tighter shipping operation in the US: hear how they did it and what it has delivered

As retailers strive to meet the growing expectations of shoppers, they are turning to Google Cloud to transform their businesses and tackle opportunities in an increasingly challenging industry.

 

From optimising inventory management, to increasing collaboration between employees across locations and roles, to helping build omnichannel experiences for their customers, we are working together with retailers to help make the shopping experience as seamless and personalised as possible.

 

A standout Google Cloud customer is Macy’s, one of the world’s largest retailers. Founded in 1858, Macy’s operates approximately 680 Macy’s and Bloomingdale’s, and 190 specialty stores including Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage. And through macys.com, bloomingdales.com and bluemercury.com, it also serves millions of customers across more than 100 countries.

 

By moving its infrastructure to the cloud, and taking advantage of Google Cloud data warehousing and analytics solutions, Macy’s is streamlining retail operational functions across its network.

 

With the opening of its new 675,000 square-foot distribution centre in Columbus, Ohio, Macy’s is leveraging the scalability of Google Cloud to ensure that merchandise is accurately and efficiently received, sorted, ticketed, picked, packed and shipped from the distribution centre to the stores—even during peak retail seasons like back to school and the holidays.

 

“Powered by software developed at Macy’s technology, this new distribution centre is a fantastic first step in our cloud journey. Working with Google Cloud allows us to be more nimble, efficient and flexible in how we utilize our warehouses,” says Macy’s CTO, Naveen Krishna.

 

Leveraging Google Cloud’s data management and analytics solutions, Macy’s new warehouse management system will initially service 200+ Macy’s Backstage off-price stores at launch. Macy’s will begin rolling out this software solution to additional distribution centres that service its nationwide fleet of Macy’s and Bloomingdale’s department stores, as well as Macys.com and Bloomingdales.com direct-to-customer orders.

 

“Our continued work with Macy’s reflects their investment in technology to improve digital and mobile experiences, site stability, store technology, fulfilment and logistics, and integrate its front line and back office to reinvent retail. I look forward to deepening our partnership with Naveen and his team to help them achieve these goals,” says Thomas Kurian, CEO, Google Cloud.

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