The first RXEU Growth 3000 index, published in association with Rakuten Advertising and Ingenico ePayments, is now available to download. The report offers new insights into a how up-and-coming retailers across Europe trade, and sets the context of an extraordinary year, in which Covid-19, Brexit and the environmental transition are setting a fast pace of change.
At the heart of the list is a full list of 3,000 retailers selling to 32 European markets, including the members of the EEA, Switzerland and the UK. These are the up-and-coming businesses that follow on from the RXEU Top500 list of leading retailers in the region.
Researchers analyse the way that these retailers sell online through four key areas: Find, Mobile, Delivery and Social. “The focus in this report is on growth and the four drivers of growth: more traffic, the shift to mobile shopping, easy and convenient delivery and engaging – and paying – via social media,” said RetailX editor-in-chief Ian Jindal. “It demonstrates how up-and-coming businesses can grow their audiences and their customer numbers by harnessing the power of relatively simple tools.”
The research looks in depth at what tools traders adopt and value in order to sell in different markets and different retail categories across Europe. Readers can find out, for example, what proportion of Growth 3000 retailers have iOS and Android apps, and how that varies by market or category, or how many offer click-and collect, how long it takes and how much it costs.
The findings are illustrated through quick-to-read graphs and through case studies analysing the performance of 12 different retailers from 12 different markets and selling in different categories. These include German pencil and pen brand Faber-Castell, Portguese luxury watch and jewellery retailer Boutique dos Relógios, and UK bookseller Awesome Books, alongside Greek electricals retailer Multirama, Czech online grocer Košik and Polish shoe shop Eobuwie.