Greggs rewards breaks new ground by adding NFC
Apple Pay may have garnered all the NFC headlines this week, but sausage roll vendor par excellence, Greggs, has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sale, using contactless technology supplied by Spire Payments and Eagle Eye.
The innovative move from Greggs sees the addition of added to the award winning ‘Greggs Rewards’ loyalty app for Android devices. Android users will simply tap their phone against the card terminal, which will connect straight to Eagle Eye’s AIR platform for basket data verification and approval. Through this one tap customers can pay, get a coffee stamp and receive instant offers and rewards, making for a simple user journey and less time spent at the till.
First pioneered in early 2014, the ‘Greggs Rewards’ app provides customers with real-time offers that can be redeemed at the point of sale and has seen a record number of redemptions to date. This fully digital solution removes the need for paper vouchers enabling a seamless shopping experience, which eliminates fraud.
Greggs has worked with Spire Payments, a leading provider of point of sale hardware and software solutions, to upgrade their systems to NFC capabilities across all of its shops.
The systems will work in tandem with the Eagle Eye AIR platform, which enables retailers to connect with potential and existing customers in real-time and deliver relevant offers, rewards and services that can be redeemed securely through any point of sale.
Malcolm Copland, Greggs Commercial Director said: “NFC enables us to offer our customers a simple yet superior journey they won’t find anywhere else,and delivers on our core strategy of ensuring our customers are always getting the best service possible. Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation.”
Phillip Blundell, CEO of Eagle Eye Solutions, added: “The ‘Greggs Rewards’ app is already at the forefront of digital customer engagement as it provides one identity for each customer and supports payment, loyalty and promotions in a single transaction at the point of sale. This new addition takes it one step further putting Greggs at the height of innovation and demonstrates where others should follow.
“NFC improves the customer experience in terms of speed and convenience and enables Greggs to offer customers even more flexibility whilst still fully understanding individual shopper behaviour.”
Kazem Aminaee, CEO and President of Spire Payments, said: "At Spire Payments we are committed to providing innovative, highly secure and future proof devices and solutions that promote seamless payment transactions to all end-points around a user experience that is both interactive and rewarding.
“Following the success that Greggs have had in the past 12 months with the ‘Greggs Rewards’ app, we believe that this new innovation will provide a cutting edge mobile payment mechanic, further enhancing the customer’s journey.”
Consumers can register for a Greggs Rewards account via the app or online at www.greggs.co.uk and can top up their accounts with any amount from £5-£50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.
Greggs Rewards will not only allow Android users to pay swiftly for their purchases, but also reward them with exclusive treats and rewards built in to the app.