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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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How IRUK500 retailers are finding opportunities in challenging times

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How IRUK500 retailers are finding opportunities in challenging times
How IRUK500 retailers are finding opportunities in challenging times
In today's InternetRetailing newsletter, we're reporting on some of the opportunities IRUK500 retailers are seeing for future growth. It's by capitalising on these opportunities that retailers can step into the lead and find new ways to do business that may prove more sustainable in the long-run.

Victorian Plumbing says it sees opportunities rather than the challenges that others are experiencing in today's retail market. It's a timely reminder that there'll always be some potential new business to identify or opportunities to take market share simply by doing things better than the competition.

Meanwhile, eBay expects to see growth in the number of businesses joining its marketplace this month as new and smaller businesses see the opportunities of trading via its platform. Domino's Pizza says its biggest day of 2017 came on X Factor Final day, and represented a change in the way people behave around event TV. In other words, it saw an opportunity presented by changing customer behaviour, and made the most of that.

Amazon has spotted another opportunity to engage with its customers: it's long enabled charities to benefit by using affiliate links to its websites. Now it is making that link more explicit as it expands the AmazonSmile programme, enabling customers to make their purchase directly while giving to charity at the same time.

Similarly, there'll be lots of opportunities at this year's IRX 2018, which this year focuses on omnichannel. Find out more here.

Today's guest comment comes from Ian Jarvis of The Smart Cube who considers how retailers can innovate effectively – and find the opportunities that the current retail climate offers.

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Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.
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