Pets at Home today said it had taken a stake in dog-walking and pet-sitting business Tailster as it looks to make half of its revenues from services.
The pet supplies retailer, ranked Top100 in IRUK Top500 research, will now offer Tailster’s services to the 4.4m customers who are active members of its VIP loyalty scheme. Tailster offers dog walking and cat sitting, as well as services that provide an alternative to kennels and catteries. It puts users in touch with 26,000 registered pet carers, and enables them to track their pets via GPS and the Tailster app.
Pets at Home says the investment will help it reach its strategic goal of generating half of its income from pet services, which is the fastest-growing part of its market.
“It’s a win-win deal,” said Peter Pritchard, chief executive of Pets at Home, “good for both businesses but especially good for owners searching for someone they can trust to look after their much-loved pet.
“This announcement also represents an important step towards delivering our ambition to generate 50% of our revenue from services, a strategy that is serving us and our customers well. I’m sure our 4.4 million active VIP members will love this easy access to convenient walking and boarding services.
Indy Sangha, chief executive of Tailster, said: “We are incredibly excited to be able to work with the team at Pets at Home. We’ve spent the past few years consolidating a previously fragmented market worth over £1bn per year, and we’re delighted to be able to now offer this to Pets at Home customers. Not only do the team at Pets at Home share our vision about how we can bring our services to UK pet owners and drive the growth of our business, but they also share many of our values of putting pets first, and the customer at the heart of what we do. This was really important to the Tailster team and I’m delighted that we’ve been able to partner with a business that is a great fit for us, what we do and our ambitions for the future.”
Image courtesy of Pets at Home/Tailster.com