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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Schuh uses new technology to ease the mobile checkout experience

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Schuh uses new technology to ease the mobile checkout experience
Schuh uses new technology to ease the mobile checkout experience
Schuh is using 'pay on delivery' technology to make it easier for shoppers paying using their mobile phone.

When customers at Schuh, a Leading retailer in IRUK Top500 research, check out online, they will now be able to use Klarna technology to opt to pay on delivery. That means they can buy simply by entering their email and delivery addresses, rather than adding long credit or debit card numbers. Customers who use Klarna’s pay after delivery solution can then pay when they have been delivered, giving the chance to enter their payment details when it's convenient.

Schuh is the latest retailer to partner with Klarna, following take up from Lyst and the Arcadia Group last year. Schuh says its extensive AB testing, which contrasted the Klarna checkout with the traditional checkout, showed that when shoppers used the new technology, sales conversions grew by double digits.

“Long and complex checkout processes are frustrating for the consumer, and are one of the main reasons behind dropped baskets at checkout. But by making the online payments process simple, smooth and safe for the consumer, retailers can benefit from increased loyalty and sales,” said Luke Griffiths, UK general manager of Klarna (pictured). “We’re thrilled to be partnering with Schuh and bringing our simple payments solution to even more online shoppers in the UK”.

Sean McKee, director of ecommerce and customer experience at Schuh, added: “With more customers shopping on mobile than ever before, making the payments process as painless and easy as possible continues to be a priority. We have already seen an impressive uplift in conversions using Klarna Checkout – boosting sales while reducing friction for our important online shoppers.”

As well as making payment easier, payment on delivery adds to a wide range of delivery options on offer from Schuh. Emma Herrod interviewed Rob Bridle, head of logistics at the retailer, for InternetRetailing's sister magazine eDelivery. You can read the piece here.
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