Ecommerce merchants running on Shopify can now buy Snapchat ads through their Shopify interface following a deal between Snap Inc and Shopify.
Using the Snap Ad App in Shopify, merchants can now buy ads on Snapchat directly and manage their Snapchat ad campaigns all from the familiar dashboard that they use to run the rest of their ecomm business.
This means that many more small to medium sized etailers can get access to a streamlined Snap Ads buying flow and benefit from a range of targeting tools that can serve up ads based on country, region or metro geography, age and gender, as well as Snap lifestyle categories. It also syncs with Story Ads, showcasing the retailer’s brand or products via a Discover tile launched in April 2018.
Snap joins Facebook – Carousel Ads and Dynamic Ads – and Google – Search, YouTube and more – as the third major platform to complete a direct self-serve advertising integration with Shopify.
Available within the next few weeks, it also allows merchants to connect their Shopify store directly to Snapchat Ads Manager and seamlessly create ads from their own product catalogue. Previously, advertisers had to manually export their catalogues into a file, and then upload in Snapchat Ads Manager.
Snap rolled out shoppable Snap Ads back in October 2018to increase traction with retailers. Initial testing has shown exceedingly strong performance for some of the world’s biggest brands.
For instance, eBay saw a five times higher engagement rate with Shoppable Snap Ads compared to standard Snap Ads featuring the same products. Online retailer Wish.com saw a 17-times higher engagement rate with Shoppable Snap Ads compared to standard Snap Ads featuring the same products and clothing brand Guess saw a four-times higher engagement rate with Shoppable Snap Ads compared to standard Snap Ads featuring the same products.
