Leading US retailers Sportsman’s Warehouse and JCPenney are using live personalised product alerts to allow shoppers to personalise their marketing and re-engage non-buying online customers.
Via a single email input which is GDPR compliant, Sportsman’s Warehouse and JCPenney customers can choose track out-of-stock items and/or specific products, brands or categories and receive automatic email alerts with direct links when items come back into stock or new products are added.
Using the MyAlerts platform, the two retailers can now increase their ROI and convert potential lost sales by re-engaging non-buying customers – which commonly comprise 90% of overall website visitors – when their products are back in stock or new products from their favourite brand or product category are added. The technology is said to generate 80% email open rates and an up-sell of £5.41 per each alert on average.
MyAlerts already has 10 million users, with some retail behemoths experiencing a flood of more than 25,000 customers signing up to receive personalised product alerts. Across the platform, more than £1.72 billion worth of products are being tracked by retail customers.
This gives the retailers an opportunity to transform their business models with the adoption of new technology to deliver a seamless shopping experience customers yearn for-something the high-street is lacking at the moment.
The move by JCPenney and Sportsman’s Warehouse comes as the high street worldwide suffers declining footfall and dropping sales. Last week, House of Fraser announced the closure of 31 stores as part of its retailer’s transformation plan as it struggles to maintain high street spending. The high-street is lacking the level of customer service found online and, while technological quantum leaps such as MyAlerts target old and potential consumers with personalised shopping experiences, high street physical stores are simply unequipped to deliver the same degree of attention.
