Spreadshirt, a print-on-demand platform for clothes and accessories, has seen every second visitor in 2014 coming from a mobile device.
In response the company has optimised essential elements of the platform for mobile use: the marketplace for personalised products and the check-out – which has seen mobile use grow still further.
Philip Rooke, CEO, explains: "These new developments have already proved their worth; we’ve seen mobile orders up 60% in the first few days after the launch, while traffic remained fairly stable. We expect mobile visits to increase by 20% to 30% in the run-up to Christmas season, which drove us to launch the mobile marketplace and optimised check-out in time for this very busy period. Our agile development process meant that our time-to-market was less than 3 months”.
The user-interface and the mobile marketplaces’ search facility have both been simplified; less text, more symbols and a stronger focus on designs. It now also includes a wish list feature, so browsers can save search results and complete the order at a later date. Spreadshirt saw this trend developing in 2014, as mobile visitors mostly completed their purchases on a desktop.
The second innovation simplifies mobile payment, which Philip Rooke believes will be a key trend for 2015. Leading this industry trend, Spreadshirt’s new single-page checkout is fully responsive and allows customers a convenient and intuitive checkout process. He says, "I think 2015 will be the year of mobile payment optimisation. We will make continuous improvements to our platform to turn the mobile visitors into mobile customers."