Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Albert Heijn explores bol.com cross-selling opportunities

Linked InTwitterFacebookeCard
Ahold_Delhaize.jpg
Ahold_Delhaize.jpg

Dutch retail group Ahold Delhaize is exploring the opportunity of cross-selling across its different brands.

 

Grocer Albert Heijn conducted a survey of customers to determine whether they would be interested in shopping for groceries via the online department store bol.com, with free delivery on orders of over €25.

 

However, Albert Heijn said that there are no “final plans” to expand this idea.

 

Parent company Ahold Delhaize has examined collaboration before between different brands.

 

In June, bol.com introduced pick-up points in Delhaize supermarkets in the Antwerp province, allowing customers to combine their grocery shop with collecting a parcel. This followed it introducing pick-up points in Albert Heijn supermarkets in 2013.

 

In October, the two companies began allowing customers to use the same digital profile across two of its major outlets. Registered customers of general retailer bol.com can sign into Albert Heijn’s online platform through the same account.

 

The two brands will also operate a combined subscription model for their delivery services: new subscribers to Albert Heijn’s home delivery service AH Bezorgbundel will get a free subscription to bol.com’s Select service.

Linked InTwitterFacebookeCard
Add New Comment
You must be logged in to comment.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter