Dutch retail group Ahold Delhaize is exploring the opportunity of cross-selling across its different brands.
Grocer Albert Heijn conducted a survey of customers to determine whether they would be interested in shopping for groceries via the online department store bol.com, with free delivery on orders of over €25.
However, Albert Heijn said that there are no “final plans” to expand this idea.
Parent company Ahold Delhaize has examined collaboration before between different brands.
In June, bol.com introduced pick-up points in Delhaize supermarkets in the Antwerp province, allowing customers to combine their grocery shop with collecting a parcel. This followed it introducing pick-up points in Albert Heijn supermarkets in 2013.
In October, the two companies began allowing customers to use the same digital profile across two of its major outlets. Registered customers of general retailer bol.com can sign into Albert Heijn’s online platform through the same account.
The two brands will also operate a combined subscription model for their delivery services: new subscribers to Albert Heijn’s home delivery service AH Bezorgbundel will get a free subscription to bol.com’s Select service.