Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

DFS in-browser AR brings the lounge to life

Linked InTwitterFacebookeCard
Bring your lounge to life: AR will place furniture and hopefully cut down on expensive returns
Bring your lounge to life: AR will place furniture and hopefully cut down on expensive returns
Sharelines

DFS becomes first UK furniture retailers to let people try before they buy – with AR

DFS, a leading UK upholstery retailer, is upping its online and mobile experience with the addition of AR, which places furniture in the room virtually, giving shoppers and idea of who things fit.

 

With 40% of the upholstery industry’s web traffic to its name, DFS worked with global eCommerce consultancy Salmon, a Wunderman Commerce company, to implement the new feature.

 

The AR functionality – which uses the latest iOS 12 software update introduced last week by Apple – allows iPhone and iPad users to place a piece of furniture in their home and visualise how it looks and fits.

 

Users can point the device at any space in the lounge using the camera function, where the piece can be moved around the room in real-time and to scale.

 

The technology is the first of its kind to automatically detect room space and work purely in a browser, without the need for a “marker” object to determine room dimensions or a separate downloadable app, making it even simpler for customers to use.

 

DFS has a proven track record of growing sales through eCommerce. Salmon led the project, consulting with DFS to develop the prototype and enable the new functionality. All 3D-rendered model assets needed to support the launch were created by Viutek.

Choose your object and scan your room – then you can play
Choose your object and scan your room – then you can play

“We wanted to offer something truly unique to our customers that was not only aesthetically pleasing, but intuitive and practical too,” explains James Vernon, Head of Online at DFS. “Choosing a new piece of furniture is never an easy task – particularly online – but the new AR-enabled feature will help improve the online shopping experience and make the purchasing decision much easier. Salmon and Viutek have worked tirelessly to drive this innovative solution and we’re all extremely proud to be the first sofa retailer to truly take advantage of this new technology.”

 

“This new augmented reality feature is a fantastic example of a company truly pushing the boundaries of innovation and doing eCommerce well,” adds Naji El-Arifi, Head of Innovation at Salmon. “As well as greater expectations around price and delivery, consumers are also demanding more interesting ways to shop both in-store and online. The ability for users to recreate their perfect living space in the touch of a few buttons could well be the future of furniture shopping online.”

 

DFS has enabled this feature for 10 products, with plans to roll out every product on the site in the near future. Salmon is currently building the prototypes for Chrome and Firefox for when the feature becomes available on Android.

 

To view a demo of how the functionality works, please view the video

.

 

Or test it out on DFS using your mobile device here.

 

Images: DFS

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter