More evidence that shoppers are changing how they shop, what they buy and who they buy it from comes from Pinterest this week, which has assessed what its shoppers are doing – and finds that conscious consumption is growing rapidly.
Conscious consumption was a key trend highlighted in this year’s Pinterest 100 report, the company’s annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family.
With more than 320 million people around the world using Pinterest, it paints an interesting picture of what shoppers are doing.
Here are some of the key areas where Pinners are re-evaluating their sustainable impact:
A Pinterest spokesperson comments: "At Pinterest, we’re seeing a continued steady rise of people searching for inspiration around "conscious consumption" from food to travel planning to ideas for the home. Our data tells us that more than ever, people are thinking and acting globally and sustainably. Searches for low-waste living, thrifted home décor, secondhand fashion and vegan beauty have all seen a huge search increase across the past 12 months. Brands can use these insights to help plan campaigns, develop new products or offer customers better services and as a result, we can expect more people putting into action a "conscious consumption" lifestyle."