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Tesco bets on alliance with AI-powered mobile couponing app to give shoppers cash back

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Next generation mobile couponing app, GreenJinn, has added Tesco to its growing repertoire of the UK supermarkets available to customers on its app, alongside Waitrose and Sainsbury’s.

Tesco’s arrival marks a significant milestone for the company as three of the UK’s most recognisable supermarkets turn to artificial intelligence to provide their customers with a better shopping experience.

Savvy shoppers simply download the GreenJinn app for free, choose their preferences, select coupons, purchase products from the supermarkets, and then send a photograph of the receipt to obtain their cashback.

GreenJinn’s immediate popularity with the UK’s retail sector stems from its innovative use of technology powered by Artificial Intelligence (AI). Shoppers can say goodbye to promotions on obscure products that are uninteresting or unwanted. The technology learns what users like and buy, and proposes relevant offers accordingly. With the GreenJinn app, users can save money without having to sift through mountains of offers that don’t interest them.

GreenJinn also serves as a one-to-one marketing tool for brands, who often struggle to reach out to modern consumers through traditional marketing channels. GreenJinn aims to provide brands with unique insights into shopping patterns and trends, and a platform for highly specific targeting of coupons.

GreenJinn CEO Giuseppe Licari explains: “We’re absolutely delighted to welcome Tesco onto GreenJinn. With over 3,700 stores across the UK, it’s the largest supermarket chain in the country commanding over 27% market share of the overall grocery market. GreenJinn users are super savvy when it comes to shopping yet they don’t want to be spammed by the regular couponing companies offering random products that they don’t want or need. Instead we provide offers on the products they shop for regularly, while promoting greener, healthier choices.”
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