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AU250 The same but different: the Australian retail context

AU250 The same but different: the Australian retail context

22 Aug 2019by Chloe Rigby
Australian retailers face many issues that also face international competitors. Yet, argues Jonathan Wright, it’s also a unique market with distinct strengths and where new thinking is flourishing
IRAU Top250
Pandora overhauls ecommerce sites as it seeks ROI from brand relaunch

Pandora overhauls ecommerce sites as it seeks ROI from brand relaunch

21 Aug 2019by Alex Sword
Danish jeweller Pandora is preparing to overhaul its websites and boost its marketing efforts after reporting weak financial results in its second quarter.
IREU Top500Strategy and Innovation
Retro toy sales to soar this Bank Holiday, predicts Argos, as kids put down their screens

Retro toy sales to soar this Bank Holiday, predicts Argos, as kids put down their screens

21 Aug 2019by Paul Skeldon
Sales of retro toys are set to soar this Bank Holiday weekend, according to Argos, where retail experts predict that kids will leave their smartphone and tablet behind and head outside for good old fashioned fun.
ArgosBrandsCustomerIndustryMobilePeak
86% of users quit shopping apps after four weeks, study finds

86% of users quit shopping apps after four weeks, study finds

21 Aug 2019by Paul Skeldon
A new benchmarking study that has analysed 3.1 billion data points across 18 million devices and 15 million unique users has found that users download apps with alacrity, but 86% of consumers stop using them within four weeks
appsMobile
CASE STUDY Roman Originals achieves 7:1 return on ad spend, boosts revenue by £500k and ups footfall in three months thanks to personalised advertising

CASE STUDY Roman Originals achieves 7:1 return on ad spend, boosts revenue by £500k and ups footfall in three months thanks to personalised advertising

21 Aug 2019by Paul Skeldon
Roman Originals, the UK fashion retailer infamous for 2015’s viral gold and white dress debate, is bucking the trend of small and mid-size companies struggling on the high street, thanks to a forward-thinking digital strategy
BrandsLocationMarketingMobilepersonalisation
CASE STUDY German beauty firm Cosnova creates “headless” ecommerce environment allowing greater experimentation with CX

CASE STUDY German beauty firm Cosnova creates “headless” ecommerce environment allowing greater experimentation with CX

21 Aug 2019by Paul Skeldon
Gaining the ability to experiment with front-end customer experiences is increasingly vital to etailers – and German beauty giant Cosnova is doing just that with a radical shake up of how it runs its ecommerce technology
BrandsCosnovaIndustryInternationalMobileStrategy & InnovationStrategy and InnovationTechnology
CASE STUDY Shoe retailer’s social campaign triggers sales and charity success

CASE STUDY Shoe retailer’s social campaign triggers sales and charity success

21 Aug 2019by Paul Skeldon
Shoe retailer, Moda in Pelle, experienced a 33% increase in transactions through a social media marketing campaign in support of the Pink Ribbon Foundation.
CharityIndustryMarketingMobileModa in PellePink Ribbon FoundationSocial Commerce
MediaMarkt and Saturn stores pay dividends as nearly half of customers click and collect

MediaMarkt and Saturn stores pay dividends as nearly half of customers click and collect

20 Aug 2019by Alex Sword
German electronics giant Ceconomy saw 46% of customers click and collect orders from stores rather than have them delivered in the third quarter of the year.
IREU Top500Strategy and Innovation
EDITORIAL Time for retail to get creative

EDITORIAL Time for retail to get creative

20 Aug 2019by Paul Skeldon
Click and Collect has always, to me at least, seemed to be something of an anachronism in the internet age. Yet, it has been a big part of the ecommerce world for many years. Now retailers have to use it and other experiences to get creative
click and collectIndustryLocationMarketingstrattechTechnology
UK shoppers leave £228m of goods clicked but uncollected, costing retailers dear and harming footfall

UK shoppers leave £228m of goods clicked but uncollected, costing retailers dear and harming footfall

20 Aug 2019by Paul Skeldon
As many as 72% of retailers see Click & Collect services as a solution to drive high street footfall, yet, UK shoppers are leaving as much as £228 million worth of items uncollected each year
click and collectCustomerLocationOperations and Logistics

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