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IRUK Top500 Brand Engagement Report 2019

IRUK Top500 Brand Engagement Report 2019

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Themes

85% of consumers prefer to shop in stores, but many want a digital and mobile component

85% of consumers prefer to shop in stores, but many want a digital and mobile component


How best to engage consumers: Facebook and the web or good old fashioned email?

How best to engage consumers: Facebook and the web or good old fashioned email?


Sports Direct says it might bid for Debenhams – but Debenhams asks how much, and how it would deal with debts

Sports Direct says it might bid for Debenhams – but Debenhams asks how much, and how it would deal with debts


Moss Bros reports full-year pre-tax loss after shoppers bought more online but less from stores

Moss Bros reports full-year pre-tax loss after shoppers bought more online but less from stores


Supermarket Coles becomes first Australian customer for Ocado

Supermarket Coles becomes first Australian customer for Ocado


Carrefour launches click and collect point in Brussels

Carrefour launches click and collect point in Brussels


Retail app revenue share overtakes desktop, app provider suggests

Retail app revenue share overtakes desktop, app provider suggests


Currys PC World uses video to bring HP in-store expertise to online

Currys PC World uses video to bring HP in-store expertise to online


Majestic Wine to put digital first as it changes its name – and business model – to Naked Wines

Majestic Wine to put digital first as it changes its name – and business model – to Naked Wines


Mercadona to launch online shopping in Seville via new warehouse

Mercadona to launch online shopping in Seville via new warehouse

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