Instagram is testing of reminders about up-coming product launches from key brands, closing the circle of promotion to purchase all within the Instagram app.

Made launches cross-channel campaign featuring its shoppers’ own content

01 Oct 2019by Chloe Rigby

Made is sharing shoppers’ own images of its products in their homes in a new cross-channel campaign featuring user-generated content (UGC)

instagram IRUK Top500 Made.com

Instagram live testing Checkout begins as it gears up to exploit what Deutsche Bank analysts say is a $10bn opportunity

27 Aug 2019by Paul Skeldon

Instagram, the Facebook-owned photo-sharing app, has begun testing its Instagram Checkout offering – which allows shoppers to buy direct from the social site’s feeds. And it is poised to place Facebook at the centre of a $10bn retail opportunity, research suggests.

Industry instagram Marketplaces Mobile Selling Social Commerce

Instagram plans to "unlock the value of customers, sellers and influencers” as it pledges to make the site shoppable

26 Jun 2019by Paul Skeldon

Instagram is getting serious about shopping, aiming to “connect the dots thoughtfully” between shoppers, sellers and influencers, with native checkout and shopping bags all set to be added soon.

instagram Mobile Selling Social Commerce

River Island aligns social shopping experiences to make its Instagram feed shoppable

26 Jun 2019by Paul Skeldon

River Island has partnered with Curalate to roll out a suite of advanced technology, streamlining its social commerce capabilities to power discovery-driven purchasing

Industry instagram Mobile River Island Social Commerce

A third of traffic and orders for large online fashion retail brands comes from mobile search and social

03 Apr 2019by Paul Skeldon

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites – with 80% coming from Facebook and Instagram

instagram Marketing Mobile Social Commerce