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EDITORIAL Is Amazon leading an ultimate idea of a peak?

EDITORIAL Is Amazon leading an ultimate idea of a peak?

27 Jul 2018by Sasha Fedorenko
In today’s InternetRetailing newsletter we report on how Amazon Prime Day’s extra six hours helped to lift the 36-hour Summer peak event, but its hourly rates fell compared to the last year – thanks to outage and stikes. We also detected Amazon’s Prime Day ’halo effect’ boon for retailers.
Brand EngagementBrandsCustomerDataEditorialFocusIndustryIRUK Top500MarketingMarketplacesMerchandisingMobilePeakPeopleProductStrategy and InnovationTechnologyThe Customer
Brand values and engagement key to Frugi's acquisition by True

Brand values and engagement key to Frugi's acquisition by True

27 Jul 2018by Chloe Rigby
Private equity company True has bought organic children’s clothing maker Frugi, and says that its brand values and brand engagement were a key attraction. 
Brand EngagementBrandsFrugiGrowth 2000InternationalIRBX
The growing importance of data and insight

The growing importance of data and insight

27 Jul 2018by Liz Morrell
Data and insight has a more important role than ever but what’s driving the change, how do retailers embrace it and how do you drive it higher up the boardroom agenda?
AO.comBrand EngagementData
Four highly practical approaches to brand engagement

Four highly practical approaches to brand engagement

27 Jul 2018by Penelope Ody
Leading retailers enhance engagement by encouraging customer interaction and affection for their brand,  be that by providing a source of must-have information, loyalty rewards, useful apps or ensuring that the brand’s values and image matches those that of its target customers. Here are four approaches that work for leading IRUK Top500 retailers.
Brand EngagementIRUK Top500
CASE STUDY Footasylum: focusing on its core customers

CASE STUDY Footasylum: focusing on its core customers

26 Jul 2018by Chloe Rigby
Footasylum takes a highly focused approach to its customers. What does that mean in practice?
Brand EngagementClarksCustomerMarketingmillennials
EDITORIAL How do you drive a brand engagement strategy in a mobile-first world?

EDITORIAL How do you drive a brand engagement strategy in a mobile-first world?

26 Jul 2018by Sasha Fedorenko
In today’s InternetRetailing newsletter we report that more than a half of customers buy as a result of a purchase-related in-app advertisement, while 75% of UK adult consumers move to competitor sites as slow-loading pages silently kill conversion rates.
Brand EngagementBrandsCustomerEditorialIRUK Top500MerchandisingMobileStrategy and InnovationTechnologyThe CustomerThemeUK
Four more tried and tested approaches to brand engagement

Four more tried and tested approaches to brand engagement

26 Jul 2018by Penelope Ody
Top500 retailers appeal to customers’ values, and take new and imaginative approaches to loyalty as they work to engage them, says Penelope Ody
Brand EngagementCustomerMarketing
Voice(s) of the customer(s): how can we best understand what shoppers are saying?

Voice(s) of the customer(s): how can we best understand what shoppers are saying?

24 Jul 2018by Ian Jindal
We have learned to listen to our customers in order to better serve them (and to increase our share of their spend). As voice interfaces offer a literal ear into conversations, Ian Jindal considers his teenage children’s requests around the kitchen table and extrapolates how a listening retailer might wish to exploit this sound stream...
Brand EngagementCustomerMarketingvoice commerce
CASE STUDY Holland & Barrett: focusing on talking to customers

CASE STUDY Holland & Barrett: focusing on talking to customers

24 Jul 2018by Chloe Rigby
Talking to customers is a real focus for multichannel health food retailer Holland & Barrett, writes Chloe Rigby
Brand EngagementHolland & BarrettMarketing
Four tried and tested approaches to brand engagement

Four tried and tested approaches to brand engagement

24 Jul 2018by Penelope Ody
Enabling social, ratings and reviews and usability ensures that customers are able to engage with leading Top500 retailers
in the way they want to, says Penelope Ody
Brand EngagementCustomerDataDeliveryInterviewsIRUK Top500MarketingOnlinePerformance DimensionProduct

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