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Themes

EDITORIAL Is Amazon leading an ultimate idea of a peak?

EDITORIAL Is Amazon leading an ultimate idea of a peak?


Brand values and engagement key to Frugi's acquisition by True

Brand values and engagement key to Frugi's acquisition by True


The growing importance of data and insight

The growing importance of data and insight


Four highly practical approaches to brand engagement

Four highly practical approaches to brand engagement


EDITORIAL How do you drive a brand engagement strategy in a mobile-first world?

EDITORIAL How do you drive a brand engagement strategy in a mobile-first world?


CASE STUDY Footasylum: focusing on its core customers

CASE STUDY Footasylum: focusing on its core customers


Four more tried and tested approaches to brand engagement

Four more tried and tested approaches to brand engagement


Voice(s) of the customer(s): how can we best understand what shoppers are saying?

Voice(s) of the customer(s): how can we best understand what shoppers are saying?


CASE STUDY Holland & Barrett: focusing on talking to customers

CASE STUDY Holland & Barrett: focusing on talking to customers


Four tried and tested approaches to brand engagement

Four tried and tested approaches to brand engagement

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