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How AI has lifted IKEA’s AOV by 2% worldwide

How AI has lifted IKEA’s AOV by 2% worldwide

28 Jul 2021by Paul Skeldon
Artificial Intelligence-powered product recommendations and a more scientific approach to data has seen IKEA lift average order value (AOV) by 2% worldwide. Here Albert Bertlisson, head of engineering at Edge at IKEA Retail (Ingka Group) explains how the company did it
AIIkeaMarketingrecommendationsStrategy & InnovationStrategy and InnovationTechnology
RetailX and Dune London - Panelist discussion best bits

RetailX and Dune London - Panelist discussion best bits

26 Jul 2021by Scarlette Isaac
Covid-19CustomerIndustryMarketingPaymentStrategy & InnovationStrategy and InnovationSustainability
Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

22 Jul 2021by Paul Skeldon
Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much as 25% when SMS is used for two-way communication
EngagementGrowth 2000MarketingMobileSMSText
Media and content markets showcase the trends in how retailers should engage consumers

Media and content markets showcase the trends in how retailers should engage consumers

14 Jul 2021by Paul Skeldon
The rapid growth in digital subscriptions, cross-channel and multi-device delivery, as well as the increasing use of smart devices across the media, gaming, music and TV sectors should be front and centre for retailers looking at how to engage consumers in the months ahead
ARBooksContentGamesIndustryMarketingmediaMusicSellingStrategy & InnovationStrategy and InnovationstreamingsubscriptionsTechnologyTVVideoVR
Seraphine floats with a £150m valuation and plans for International and digital expansion

Seraphine floats with a £150m valuation and plans for International and digital expansion

13 Jul 2021by Chloe Rigby
ClothingEuropeInternationalIRUK Top500MarketingOtherResearchRetailerUK
AO reports sharp rise in sales and profits in ‘step change year’

AO reports sharp rise in sales and profits in ‘step change year’

01 Jul 2021by Chloe Rigby
AO today reported sharp rises in sales and profits in a year in which shopping moved online fast during the Covid-19 pandemic
Covid-19CustomerDeliveryMarketingOnlinePeopleResearchRetailerThe CustomerUK
Personalisation gap grows despite boom in ecommerce demand as retailers can't keep pace with consumers

Personalisation gap grows despite boom in ecommerce demand as retailers can't keep pace with consumers

30 Jun 2021by Paul Skeldon
The accelerated and sustained growth in ecommerce over the course of the pandemic has widened the ‘personalisation gap’ between customer expectations and retailers’ capabilities research shows
Marketingpersonalisation
Asos set to cut dozens of jobs from the Arcadia Group brands it bought out of administration

Asos set to cut dozens of jobs from the Arcadia Group brands it bought out of administration

25 Jun 2021by Chloe Rigby
Asos is planning to cut about 38 jobs from the Arcadia Group team that joined its business when it bought the Topshop, Topman, Miss Selfridge and HIIT brands earlier this year
BrandsCustomerLocationMarketingMerchandisingMobileOnlineProductProductsRetailerTechnologyUK
RetailX Nexus launches, with the mission of bringing ecommerce and multichannel leaders face-to-face once more

RetailX Nexus launches, with the mission of bringing ecommerce and multichannel leaders face-to-face once more

25 Jun 2021by Chloe Rigby
RetailX marks its return to face-to-face events with the launch of the first RetailX Nexus event, to be held this autumn
Covid-19CustomerEcommerceEventsFocusIndustryMarketingOtherProductResearch
Gear4music sales and profits rise sharply amid twin challenges of Covid-19 and Brexit

Gear4music sales and profits rise sharply amid twin challenges of Covid-19 and Brexit

22 Jun 2021by Chloe Rigby
Gear4music today reports strong sales and profit growth after a year in which record orders came against the background of the twin operational challenges of Covid-19 and Brexit
BrandsCovid-19DeliveryEcommerceEUEuropeGrowth 2000InternationalMarketingOnlineOtherPeoplePhysical StoreProductsResearchRetailerSoftwareUK

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