Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering – but they are doing in on mobiles, as access to and ownership of VR headsets is declining year-on-year from 12% in 2018 to 9% last year.

Amazon and YouTube beats Currys and Argos to gain biggest share of Google’s page one searches for consumer electronics

19 Feb 2020by Paul Skeldon

New study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches

Consumer electronics Industry Marketing Mobile

Reviews, discounts and photos most likely to drive online purchases for DTC fashion and beauty brands

19 Feb 2020by Paul Skeldon

A new study analyses the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty and finds that reviews, discounts and photos drive sales

beauty DTC fashion Growth 2000 Marketing Mobile Social Commerce

Homebase seeks to rebuild cross-channel reach using marketing intelligence mapping

19 Feb 2020by Paul Skeldon

Once-mighty homewares seller Homebase is seeking to make a comeback in as a lean and potent cross channel retailer with the help of state-of-the art cloud-based marketing intelligence amid company-wide restructuring.

Industry Marketing Mobile Technology

TikTok: How retailers are making use of the social media sensation

12 Feb 2020by Alex Sword

It’s frequented by Justin Bieber, Will Smith and Liverpool Football Club. But is there space on TikTok for retailers? With over a billion downloads and around 800 million monthly active users, the social media app has proven it has the scale to offer an effective marketing channel.

Brands Clothing Consultancy Customer Marketing Other People Software Technology The Customer

Domino‘s generates more than £1m and gives new delivery players a run for their money with personalised ads

12 Feb 2020by Paul Skeldon

UK’s leading pizza brand achieved 10:1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months thanks to personalised display ads.

Growth 2000 Marketing Mobile

Little Mistress sees boost from ethically conscious Facebook fashion campaign

29 Jan 2020by Paul Skeldon

Fashion retailer, Little Mistress has generated a 94% year-on-year boost to Black Friday sales following an ethically conscious Facebook fashion campaign

Facebook Growth 2000 Little Mistress Marketing Mobile Peak Selling Social Commerce Sustainability

More than a quarter of shoppers now discover new brands through podcast advertising

28 Jan 2020by Paul Skeldon

DMA research finds audio marketing channels are becoming an effective medium with nearly two fifths of the UK tuning into podcasts

Growth 2000 Marketing Mobile

‘Short-term discounting isn’t the answer to the high street’s problems’: study

28 Jan 2020by Chloe Rigby

The rise of ecommerce, and the emergence of widespread discounting have both influenced the way that shoppers buy in recent years, new research suggests

Marketing Selling

GUEST ANALYSIS Three ways to win shoppers during Chinese New Year (and beyond)

24 Jan 2020by Myles Dawson

For us in the West, New Year feels like a distant memory. But, while we’re in the midst of ‘Dry Veganuary’, celebrations in China are just about to kick off, says Myles Dawson of Adyen, who has advice on how to win customers from shoppers during Chinese New Year – and beyond

Agency Brands Customer Europe Events International Marketing Mobile Online Opinion Other Payment Peak People Region Research Selling UK

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40% of UK consumers use AR and VR on phones to view products pre-purchase – opening up new marketing options, says DMA

Amazon and YouTube beats Currys and Argos to gain biggest share of Google’s page one searches for consumer electronics

Reviews, discounts and photos most likely to drive online purchases for DTC fashion and beauty brands

Homebase seeks to rebuild cross-channel reach using marketing intelligence mapping

TikTok: How retailers are making use of the social media sensation

Domino‘s generates more than £1m and gives new delivery players a run for their money with personalised ads

Little Mistress sees boost from ethically conscious Facebook fashion campaign

More than a quarter of shoppers now discover new brands through podcast advertising

‘Short-term discounting isn’t the answer to the high street’s problems’: study

GUEST ANALYSIS Three ways to win shoppers during Chinese New Year (and beyond)

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