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One in three Europeans ready to abandon brands when customer experience falls short, finds Adobe

One in three Europeans ready to abandon brands when customer experience falls short, finds Adobe

15 May 2019by Paul Skeldon
Brands are falling below expectations in meeting consumer expectations for customer experience in Europe – and it’s having an impact on customer retention.
AdobeMarketing
Shopify-based etailers can now buy SnapAds direct from their dashboard

Shopify-based etailers can now buy SnapAds direct from their dashboard

30 Apr 2019by Paul Skeldon
Ecommerce merchants running on Shopify can now buy Snapchat ads through their Shopify interface following a deal between Snap Inc and Shopify.
advertisingMarketingMobileshopifysnapchatSocial CommerceTechnology
UK shoppers are speaking, but marketers aren’t listening to voice, study shows

UK shoppers are speaking, but marketers aren’t listening to voice, study shows

25 Apr 2019by Paul Skeldon
Despite being used more than twice a day by the average consumer, voice search is not a current priority for marketers, finds new research from Bing Ads
BingMarketingMobilevoice commerce
Pinterest and Instagram drive biggest mobile orders for large online fashion retailers

Pinterest and Instagram drive biggest mobile orders for large online fashion retailers

17 Apr 2019by Paul Skeldon
While they drive relatively small amounts of traffic, Pinterest and Instagram deliver the highest average order values from mobile devices for large online fashion retailers – bigger than Facebook, according to a new study.
fashionIndustryMarketingMobileSellingSocial Commerce
Three quarters of retailers don’t link digital spend with resultant footfall, study finds

Three quarters of retailers don’t link digital spend with resultant footfall, study finds

17 Apr 2019by Paul Skeldon
Three quarters (74%) of UK retailers are failing to assess the full worth of their digital marketing spend by not accurately attributing the impact of what they do online has on footfall.
digital marketingfootfallLocationMarketingMobile
Shoppers discovering products to buy through social media up by 38% in a year

Shoppers discovering products to buy through social media up by 38% in a year

17 Apr 2019by Paul Skeldon
The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months.
IndustryMarketingMobileSellingSocial Commerce
Retailers believe AI promises strategic value for their businesses – but remain sceptical about the hype

Retailers believe AI promises strategic value for their businesses – but remain sceptical about the hype

16 Apr 2019by Chloe Rigby
Retailers are looking to artificial intelligence to help them increase revenues and profitability in the long run, but for the moment they remain sceptical about the hype surrounding the industry, a new study has found
CustomerEcommerceIndustryMarketingResearchTechnologyThe CustomerUK
Top retailers failing to capitalise on growing social media influence as Instagram love starts to fade

Top retailers failing to capitalise on growing social media influence as Instagram love starts to fade

15 Apr 2019by Paul Skeldon
An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles – and don’t bank on Instagram, its is seeing slowest growth of all
MarketingMobileSocial Commerce
Primark opens five storey Birmingham store built around digital experience

Primark opens five storey Birmingham store built around digital experience

10 Apr 2019by Paul Skeldon
Today, Primark opens the doors on its latest – and largest – store and is betting big on the power of digital screens and signage, wifi and a range of in-store experiences as it taps into modern retail.
digital signageIndustryMarketingPrimarkSellingTechnology
ASOS sales up but admits “It can and will do better” as it looks to digital and social marketing

ASOS sales up but admits “It can and will do better” as it looks to digital and social marketing

10 Apr 2019by Paul Skeldon
ASOS today reported that total sales grew by 14% in the six months to February 28th, with UK sales showing 16% growth and Europe 12%. But the company says it can and will do better.
AsosIndustryMarketingMobileSocial Commerce

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