Sensory marketing has a positive emotional, cognitive and behavioural impact on shoppers in-store, with shoppers spending up to six minutes longer in the shop leading to sales increases of up to 10%

in-store Location Marketing

Oasis drives 4.57% online conversion uplift using social proof messaging

12 Nov 2019by Paul Skeldon

Fashion retailer Oasis is using social proof messaging on its UK website to validate its shoppers’ buying decisions. Since adding the software in July 2019 it has seen conversion rate uplift of 4.57%.

Industry Marketing Mobile Oasis Social Commerce Technology

TV ad campaign uses singing shopkeepers to help lure shoppers back to the High Street

05 Nov 2019by Paul Skeldon

One way to get people back into the High Street is to sing to them, a siren’s call if you will. That is what Visa is attempting to do with its Christmas 2019 campaign, which features real independent shopkeepers singing Queen’s Somebody to Love.

Location Marketing Payment Peak

Holiday customers that come back on successive holiday seasons convert at 4.2% compared to 2% for all customers

29 Oct 2019by Paul Skeldon

As peak approaches, it is better to retarget last year’s shoppers as a priority, with research showing that, while the average conversion rate for all returning customers is about 2%, retained customers from the previous holiday season converted at 4.2%.

Growth 2000 Marketing Peak

AI-based Answers help brands “take back their truth” online

29 Oct 2019by Paul Skeldon

Fake news is one of the downsides of the online world – and that misinformation also extends to brands, with most retail brands not being accurately described online. That is all set to change, as technology steps in to let brands “take back their truth"

Marketing Technology

GUEST ANALYSIS Ultra-fast delivery ‘better for the environment?’ That misses the point

29 Oct 2019by Andy Mulcahy

When Amazon’s third-quarter results came out last week, most of the focus was on the fact that they posted a fall in net income for the first time in two years. A primary reason for the shortfall was the investment they are currently making in faster delivery, and there was an eye-catching quote on the impact of this shift from chief executive Jeff Bezos: “[A]lthough it’s counterintuitive, the fastest delivery speeds generate the least carbon emissions because these products ship from

Clothing Customer Delivery Focus Industry Marketing Mobile Online People Research Retailer Selling Sustainability Technology The Customer UK

Retailers must think ‘beyond Black Friday’ and market on smartphones right now, warns study

23 Oct 2019by Paul Skeldon

Retailers are being warned to think beyond just Black Friday and to target mobile with marketing across the whole final quarter as shoppers tell of how they long for help with gifting ideas.

Marketing Mobile Peak

Virtual make-up comes to the YouTube masthead

16 Oct 2019by Paul Skeldon

Seeing your product in action helps convert customers eager to try before they buy – this is especially true for beauty brands. Now with the help of augmented reality (AR), trying on lipstick, once only possible in-store, can be done virtually on YouTube

beauty Marketing Mobile Selling social Strategy and Innovation Technology YouTube

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bol.com connects children with Santa Claus through Google Assistant

… while sensory experiences increase in-store sales by 10%

Oasis drives 4.57% online conversion uplift using social proof messaging

TV ad campaign uses singing shopkeepers to help lure shoppers back to the High Street

Holiday customers that come back on successive holiday seasons convert at 4.2% compared to 2% for all customers

AI-based Answers help brands “take back their truth” online

GUEST ANALYSIS Ultra-fast delivery ‘better for the environment?’ That misses the point

Retailers must think ‘beyond Black Friday’ and market on smartphones right now, warns study

Virtual make-up comes to the YouTube masthead

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