Superdry is now prioritising investment into online and multichannel after a first half in which 50% of its sales were made online. At the same time, ecommerce grew by 49.8% compared to the same time last year. But customers’ shift online was also a move away from shops, where sales fell by 44.8%

Brands Covid-19 Ecommerce EU Europe Focus Marketing Online Other Peak People Product Research Retailer UK

Pandemic deepens channel dispersal for promotions, with email leading the way

13 Jan 2021by Paul Skeldon

The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store

Covid-19 Marketing Promotions

Watches of Switzerland online sales grow by 65% as pandemic restrictions limit first-half store trading

17 Dec 2020by Chloe Rigby

Watches of Switzerland today reported a 65% lift for ecommerce sales in the first half of its financial year. During the 26-week period, stores could only open for 59% of their potential hours, and customers turned to buy online, advised by specialist watch experts in a range of ways

Brands Ecommerce Events Jewellery Marketing Online Research Resilience Retailer UK

PEAK 2020 Shops prepare to reopen ahead of Christmas; how shoppers bought and how retailers used digital marketing on Black Friday

01 Dec 2020by Chloe Rigby

InternetRetailing rounds up the latest news, insights and trends on how retailers and customers are responding to peak trading this year

Brands Covid-19 Customer Data Europe Marketing Mobile Online Other Payment Peak People UK

How the Covid-19 pandemic has changed the way UK shoppers buy – and how retailers have responded

24 Nov 2020by Chloe Rigby

The Covid-19 pandemic has changed the way that many shoppers buy – and what they buy – in ways that are likely to have long-term effects, two new studies suggest. Research from Accenture looked at how consumer behaviour is changing – and a separate study from Adobe and YouGov considered how retailers are responding

Footasylum takes to YouTube for ‘Locked In’ video show to drive marketing and sales in lockdown

18 Nov 2020by Paul Skeldon

Streetwear and sneaker retailer, Footasylum, is leveraging video in new ways to sell in lockdown, launching a new social media reality show, “Locked In”.

Industry Marketing Social Commerce Video commerce

How the European Space Agency and a T-shirt are taking social selling on YouTube to new heights

18 Nov 2020by Paul Skeldon

T-shirt printing company Spreadshop is partnering with YouTube to enable merchants, brands and ‘creators’ to promote their T-shirts and other merch using YouTube’s oft-overlooked merch shelf, store tab and more – and the European Space Agency (ESA) is one of the early adopters.

Growth 2000 Growth 3000 Europe Industry Marketing Social Commerce Video commerce

Instagram adds new ‘Shop’ and ‘Reels’ tabs to make discovery and purchase from posts easier

18 Nov 2020by Paul Skeldon

As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.

Growth 2000 Growth 3000 Europe Marketing Marketplaces Mobile Resilience Social Commerce Strategy and Innovation Technology Video commerce

How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty

03 Nov 2020by Chloe Rigby

Hugo Boss today reported a 66% rise in its online sales in the latest quarter of the financial year – although that could not compensate for store closures and group sales fell by 24%. The brand is now using social media to raise awareness of its brand in new ways

Brands Covid-19 Data Ecommerce Europe Events Focus Marketing Online Product Retailer UK

WhatsApp adds ‘Buy’ button to chat turning comms into commerce

27 Oct 2020by Paul Skeldon

WhatsApp is entering the ecommerce race, adding a shopping button so that users engaging with brands and retailers can buy directly from their chat feed as part of an upgrade that has added a raft of new services for businesses.

Marketing Mobile Social Commerce WhatsApp

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