The coronavirus pandemic has seen a rapid change in how people shop. It has ushered in many of the changes retail has been facing over the past few years at break-neck speed. But the pace of change is likely to continue.

Marketing Mobile

Snapchat taps into social selling boom with launch of dynamic ads

03 Jun 2020by Paul Skeldon

To tap into the swift shift in D2C and retailer ecommerce brought about by the coronavirus pandemic, Snapchat has joined the social media foray into ecommerce with the launch of dynamic ads.

Growth 2000 Marketing Mobile Selling snapchat Social Commerce

eBay outlines ‘lockdown spend trends’ and points to how important ‘live’ data is to tapping into the ecommerce boom

03 Jun 2020by Paul Skeldon

New insights released by eBay reveal how shopping habits shifted as the UK entered lockdown on 23 March 2020 and, as all but essential physical stores closed doors, online became the default way the nation shopped.

Covid-19 Growth 2000 Industry Marketing

Half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website

27 May 2020by Paul Skeldon

Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, according to a new study by Searchmetrics

Customer Growth 2000 Marketing Selling

N Brown Group sales down by a quarter in the last six weeks

19 May 2020by Chloe Rigby

Online and catalogue retailer N Brown says its sales have fallen by a quarter over the last six weeks, although its trading has improved from levels experienced in early March

Analyst Brands Clothing Covid-19 Customer Data Marketing Online Other Payment Product Products Retailer Selling UK

Business use of WhatsApp set to explode worldwide as global users head for 3bn, study says

22 Apr 2020by Paul Skeldon

There is set to be an explosion in business use of WhatsApp, with the messaging platform set to be used for customer care, updates, alerts and even marketing

Growth 2000 Marketing Mobile

When it comes to local search, consumers look for goods and services before brands

22 Apr 2020by Paul Skeldon

When searching locally, shoppers look generically rather than for specific retail brands finds a study across the US, UK, Germany and France.

Brands Growth 2000 Location Marketing Mobile

John Lewis Partnership sets out worst case scenario for full-year pandemic retailing

21 Apr 2020by Chloe Rigby

The John Lewis Partnership has set out its worst-case scenario for its current financial year, as it says the future of its business is strong despite the hit to short-term trading as a result of the Covid-19 pandemic. It will now look to adapt to the changing way that shoppers are buying as a result of the pandemic in its already-planned retail review

Annual Covid-19 Delivery Marketing Online Other People Press Research Retailer Technology UK

Nestlé Health Science to sell its products direct in 20 markets

17 Apr 2020by Chloe Rigby

Nestlé Health Science is to sell its products direct to consumers in 20 markets, over the THG (The Hut Group) ecommerce platform

Brands Customer Delivery Ecommerce Europe Health International Marketing Payment Technology

Video set to play a key role in engagement marketing as shoppers switch to online

25 Mar 2020by Paul Skeldon

With more shoppers now likely to use online to buy everything from essentials to things to cheer them up, the role of video is set to rocket as retailers seek to be more engaging.

Covid-19 Marketing Video

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