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RetailX Brand Index 2019

RetailX Brand Index 2019

The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
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Themes

90% of e-commerce start-ups end in failure within the first 120 days

90% of e-commerce start-ups end in failure within the first 120 days

17 Jul 2019by Paul Skeldon
The vast majority of e-commerce start-ups are set to fail within their first 120 days of operation, new research has revealed.
EcommerceIndustryMarketing
Retailers get access to RCS and WhatsApp to improve access to the ‘messenger-first’ economy

Retailers get access to RCS and WhatsApp to improve access to the ‘messenger-first’ economy

16 Jul 2019by Paul Skeldon
Retail marketers are getting a boost in the ‘messenger first’ economy as customer engagement company Engage Hub rolls out rich communications services (RCS) and WhatsApp access programmes to help deliver streamlined and agile interaction with shoppers.
MarketingMobileRCSWhatsApp
Pinterest introduces new video features so brands L’Oreal and John Lewis can inspire

Pinterest introduces new video features so brands L’Oreal and John Lewis can inspire

10 Jul 2019by Paul Skeldon
Pinterest is introducing new video feature for Creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.
MarketingMobilepinterestSocial Commerce
Yves Rocher partners with Hootsuite to grow social media presence

Yves Rocher partners with Hootsuite to grow social media presence

08 Jul 2019by Alex Sword
Cosmetics giant Yves Rocher is looking to expand its online customer base through a new partnership with social media management platform Hootsuite.
IREU Top500Marketing
Google is giving SME retailers a better chance against Amazon, keyword search research discovers

Google is giving SME retailers a better chance against Amazon, keyword search research discovers

02 Jul 2019by Paul Skeldon
New research reveals that Google is now giving smaller retailers a greater chance of appearing in organic search results that used to be dominated by big brands such as Amazon.
GoogleIndustryMarketingMobilesearchTechnology
Digital grows fast at N Brown Group while sales across other channels fall

Digital grows fast at N Brown Group while sales across other channels fall

20 Jun 2019by Chloe Rigby
Brand loyalty heavily dependent on strong online offerings says UK Customer Brand Loyalty Survey

Brand loyalty heavily dependent on strong online offerings says UK Customer Brand Loyalty Survey

12 Jun 2019by Paul Skeldon
Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customers who come back time and time again.
Marketing
UK retailers missing out on £1.7bn in unrealised sales by not leveraging media marketing, study suggests

UK retailers missing out on £1.7bn in unrealised sales by not leveraging media marketing, study suggests

05 Jun 2019by Paul Skeldon
Many retailers are losing out to as much as 1% of total revenue because they aren’t making best use of media marketing – equivalent to lost earnings of as much as £1.7 billion across the UK retail sector
IndustryMarketing
‘Love Island fever’ to bring big bucks for brands as shoppers shop what they see

‘Love Island fever’ to bring big bucks for brands as shoppers shop what they see

30 May 2019by Paul Skeldon
From fashion to fake tan, new eBay Advertising insights reveal opportunities for brands to cash in on second-screen shopping around Love Island, which kicks off on Monday – is this the start of a summer of second screening?
eBayLove IslandMarketingMobilesecond screening
Champion looks to sport increased conversions by adding behavioural tracking to its site

Champion looks to sport increased conversions by adding behavioural tracking to its site

29 May 2019by Paul Skeldon
In a bid to make its nascent ecommerce presence stand out, ‘Athleisure’ and sportswear brand, Champion, is to invigorate its online and mobile offering, improving conversions by better understanding customer behaviour on site.
ChampionIndustryMarketingTechnology

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