AO, the UK’s largest online electricals retailer, continues its quest to drive growth through exceptional customer service, by applying artificial intelligence (AI) to better segment and target customers to its mobile business AO Mobile.
Tapping into a 17% increase in photos and videos in reviews, along with Gen Z increasingly shopping via social media, review and UGC platform Bazaarvoice has acquired Curalate to create visual-UGC-social influencer solution.
With many brands and retailers turning to discounting, promotions and offers to coax post-lockdown shoppers back into store, retailers face the challenge of getting shoppers to actually use discounts and to take-up loyalty offers.
Half of UK consumers are unwilling to share their personal data with retailers over concerns about how this is being used, with those aged over 55 revealed to be the least willing to provide any data (56%)
Spanish mobile-first ‘neobank’ Bnext is encouraging customers to use its banking service by offering coupons and deals with leading retailers, as the lines between ecommerce and other facets of digital continue to blur.
The coronavirus pandemic has seen a rapid change in how people shop. It has ushered in many of the changes retail has been facing over the past few years at break-neck speed. But the pace of change is likely to continue.