The growth in online shopping has led to the acceleration of alternative shopping habits like social commerce. Growing at a 31.4% compound annual growth rate (CAGR) between 2020 and 2027, the global social commerce market is estimated to grow to $604.5 billion by 2027.
T-shirt printing company Spreadshop is partnering with YouTube to enable merchants, brands and ‘creators’ to promote their T-shirts and other merch using YouTube’s oft-overlooked merch shelf, store tab and more – and the European Space Agency (ESA) is one of the early adopters.
As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.
Tired of looking wan on endless Zooms/Teams/Hangouts/Duos? Well, virtual reality can help you give the best you. L’Oréal Paris has launched a digital make-up line that works on live video using AR tech.
WhatsApp is entering the ecommerce race, adding a shopping button so that users engaging with brands and retailers can buy directly from their chat feed as part of an upgrade that has added a raft of new services for businesses.
Pinterest is banking on shoppers that are looking to get a taste of the festive shop windows of yore turning to their phones this peak season, creating a range of new mobile-centric visual search features to drive inspiration and sales on the international marketplace.