Ecommerce grew in September, compared to the same time last year, but fell compared to the previous month, the latest official figures suggest, while cross-channel sales were 3.6% ahead on last year, but flat compared to last month
Seeing your product in action helps convert customers eager to try before they buy – this is especially true for beauty brands. Now with the help of augmented reality (AR), trying on lipstick, once only possible in-store, can be done virtually on YouTube
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has reveals, with a third of Britons turn to Instagram and social media adverts for fashion inspiration
Offering Click & Collect is a direct driver of sales, with a third of retailers (34%) seeing in-store revenues go up once they have invested in the service. But shoppers want retailers to team up to make it even more useful.