Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Trinity Leeds shopping centre brings virtual reality experiences to its customers

Linked InTwitterFacebookeCard
Land Securities is opening a new virtual reality gaming experience to complement the shopping experience at its Trinity Leeds centre.

The opening of immersive virtual reality experience Tick Tock Unlock at the centre this week is the latest development at a shopping centre that was launched in 2013 with the ambition of being the "UK's most digitally-enabled mall" offering an "all-digital experience" through measures such as a loyalty app, personalised shopper communications and free wi-fi.

Now it says it is the first shopping centre in the UK to provide customers with a VR-powered hyper reality experience - a move that reflects the fast growth of virtual reality gaming. Trinity Leeds is bringing the Tick Tock Unlock virtual gaming experience, a free roaming live action challenge set in the playground of a virtual world and played by groups of up to six people, to a 665 sq ft unit on the centre’s first floor.

Ali Khan, director at Tick Tock Unlock (pictured left, with fellow director Samrien Hussain) said: “This will be the first real taste of virtual reality for the British public in a gaming and live action environment.”

Rob Jewell, portfolio director at Land Securities, said: “Trinity Leeds has established a reputation locally and internationally for orchestrating unprecedented memories for every single visitor to the centre - and Tick Tock Unlock will do just that.

Signing Tick Tock Unlock is more than extending Trinity’s well-established leisure, entertainment and innovation offer, it’s adding a new dimension for Leeds and the whole of the UK that has never existed in a shopping centre environment before. Trinity Leeds is fulfilling Land Securities’ commitment to providing our customers with leading brands, latest technology and truly unforgettable experiences.”

The launch of the new Tick Tock Unlock VR experience coincides with the start of the Leeds International Festival on April 22.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter