We’re reporting on the effect of the Covid-19 coronavirus on the way UK shoppers buy – and on how retailers are responding to that changing behaviour. This update comes as 590 positive cases have been confirmed by Public Health England as of 9am on March 12 and eight people have died. The World Health Organisation has now classified coronavirus as a pandemic.
Research among 2,264 UK internet users aged 16–64, reveals UK consumers are increasingly environmentally aware and that affects the brands they choose to interact with – and they will call out those that make ‘meaningless’ environmental pledges.
It’s frequented by Justin Bieber, Will Smith and Liverpool Football Club. But is there space on TikTok for retailers? With over a billion downloads and around 800 million monthly active users, the social media app has proven it has the scale to offer an effective marketing channel.
This year the industry has dialled back on the sexy stuff, so less around experiences and robots, and more of a renewed focus on understanding the customer and getting the basics right, says David Gore of BJSS
For us in the West, New Year feels like a distant memory. But, while we’re in the midst of ‘Dry Veganuary’, celebrations in China are just about to kick off, says Myles Dawson of Adyen, who has advice on how to win customers from shoppers during Chinese New Year – and beyond
Dixons Carphone today pointed to growing multichannel sales over its peak trading period – but overall sales were down. The retailer said it had had a good peak in a weak UK market and said it was on track to deliver its longer-term transformatioN