In today’s InternetRetailing newsletter, we’re reporting as the latest figures show shoppers now starting to head out to stores again post Covid-10 lockdown. But when they do go, suggests ShopperTrak’s Andy Sumpter, they are engaging in more “purposeful shopping”. That suggests shopping trips where customers already know what they want and are making a trip specially to get it, list in hand. This is just one of the directions that the role of the shop in multichannel retail is likely to evolve