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Three quarters of UK adults have shopped online: ONS

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Almost three quarters of UK adults have used the internet to shop in 2014, according to new official figures.

In all, 74% of adults has bought goods and services online this year, the Office for National Statistics’ Internet Acccess – Households and Individuals 2014 report found. Clothes were the most popular online buy, with 49% of adults shopping for them in the year preceding the survey. That was followed by household goods, travel arrangements such as car hire or transport tickets, holiday accommodation and event tickets.

At the same time the study found that 84% of UK households now have some kind of internet connection. That’s up from 9% in 1998, when the report series first began. In 2014 76% of adults – 37.6m people access the internet daily, compared to 35% in 2006, while 68% of adults have used a mobile device to go online, rising to 96% among 16 to 24-year-olds.

The study also found that more than half of adults (54%) accessed online social media sites over the internet, with 91% of 16 to 24-year-olds doing so.

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