Merchandising is still fundamentally about getting the right products in front of the right customer at the right time, but new channels such as mobile apps are fundamentally changing the way this is done. The days when websites were glorified catalogues is long gone, with the onus now on retailers to make use of richer images, videos and descriptions on product pages to entice customers while ensuring a compelling user experience. In this report, we look at the UK retailers which are doing best in this environment and what they are getting right.
In this report you will find:
● How Amazon and John Lewis are using online reviews and product ratings to steer customers to best-selling products
● How companies such as Appliances Direct are fine-tuning the checkout experience to improve website conversion rates
● How online grocer Ocado is using relationship marketing to deliver more personalised messaging to customers