In a landscape increasingly dominated by smartphones, taking a multichannel approach to retail is no longer a differentiator but a necessity. Brands that adopt a mobile first mentality are finding a range of advantages including the ability to offer more voice and visual search functions and take a contextual approach to marketing. This report explores which retailers are best capitalising on this constantly evolving environment.
In this report you will find:
â— How companies such as Boden are analysing customer behaviour data to optimise their websites for mobile
â— How Smyths, Ocado and Very are using advanced apps to offer better service
â— How ASOS and others are taking advantage of smartphone cameras and microphones to launch visual search
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