In a landscape increasingly dominated by smartphones, taking a multichannel approach to retail is no longer a differentiator but a necessity. Brands that adopt a mobile first mentality are finding a range of advantages including the ability to offer more voice and visual search functions and take a contextual approach to marketing. This report explores which retailers are best capitalising on this constantly evolving environment.
In this report you will find:
● How companies such as Boden are analysing customer behaviour data to optimise their websites for mobile
● How Smyths, Ocado and Very are using advanced apps to offer better service
● How ASOS and others are taking advantage of smartphone cameras and microphones to launch visual search
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