Multichannel customers expect speedy service, convenience and free delivery. To cope with these demands, retailers have, in recent years, increasingly sought to build their offerings around their customers. But is that enough in it-self? As customer behaviour becomes more difficult to predict through traditional targeting, what should retailers do? How, for example, should they reach out to older and wealthier consumers who may actually be trying to de-clutter their lives, preferring holidays over shopping?
Our latest IREU Top500 Dimension Report looks at issues within The Customer Dimension, considering how brands retailers are rising to the challenges here and, through original RetailX research, looking at what the numbers tell us here. We will also explore issues within The Customer Dimension in a second Dimension Report later in the spring.
In this Dimension Report you will find:
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