IREU Top500 The Customer Report: 2017 ~ 2018

Gone are the days when shoppers would simply turn up to a store and take advice from sales staff on what to buy, as our latest IREU Top500 report on changing customer requirements reveals. More and more shopping activity is taking place online while messaging apps and social media are becoming many customers’ preferred methods to communicate with brands. In this landscape, retailers need to enhance new channels such as mobile websites and apps, address evolving purchase methods such as voice recognition and take advantage of new technologies to enhance the experience of physical stores.

In this report you will find:

• How companies such as the Post Office are using social media campaigns to build brand awareness to fuel demand in new lines of business such as financial services
• How the likes of Ikea are improving website usability to offer a unique experience to customers
• How retailers can prepare for the compliance and security requirements of GDPR