Gone are the days when shoppers would simply turn up to a store and take advice from sales staff on what to buy, as our latest IREU Top500 report on changing customer requirements reveals. More and more shopping activity is taking place online while messaging apps and social media are becoming many customers’ preferred methods to communicate with brands. In this landscape, retailers need to enhance new channels such as mobile websites and apps, address evolving purchase methods such as voice recognition and take advantage of new technologies to enhance the experience of physical stores.
In this report you will find:
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