In this years’ annual merchandising report InternetRetailing looks at the latest merchandising initiatives - a discipline that is predominately driven by data.
However, online merchandising is an art and retailers still need to ‘anticipate’ which products consumers would like to buy rather than relying solely on data to influence decisions. There is a need for retailers to test and pilot new ideas and products. In this report, we review, top retailers such as Zara and H&M to see how they are using online merchandising to assist with product performance.
Included in the report:
Don’t forget, if you are viewing this as a Guest or Quick Access member you will be able to download the full report as a PDF after registering as a full member.