The rapid dawn of the smartphone era means that mobile-friendly websites and high-performance apps are no longer nice-to-have extras for retailers but ways to help customers shop in ways that suit them. The pace of change shows no sign of abating, as emerging concepts such as the Internet of Things become part of day-to-day reality. This IRUK Top500 report cuts through the hype to help retailers convert technology into sales.
In this report you will find:
â— How Screwfix is using the mobile platform to enable same-day delivery and click and collect services
â— Analysis of the best performing mobile retail apps and how they are embracing technologies such as AI and augmented reality, as well as case studies of John Lewis and Next
â— How retailers can use social media channels such as Facebook or WhatsApp to better connect with customers
