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Toys ‘R’ Us launches new Hybris-based website

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Toys ‘R’ Us has launched the fourth version of its website and, this time, it has chose to build it on the Hybris Commerce Suite.

“Our prime objective was to make our website more intuitive and easier to navigate,” says Mike Coogan, marketing and ecommerce director at Toys ‘R’ Us. “The Hybris platform has enabled us to build a functionally rich ecommerce solution, with sophisticated analytical tools, that will allow us to adapt and continually enhance our online presence as we expand our range of products and services over the coming years.

“The size and diversity of our product line — from books to pushchairs — means that taking a consistent and co-ordinated approach to Product Information Management (PIM) and pricing is essential,” he added. “Our investment in Hybris has enabled us to centralise our PIM requirements and take our ecommerce capability to the next level. It has allowed us to improve the online shopping experience for our customers in a cost effective manner whilst delivering a future-proof ecommerce system at the same time.”

Andrew Piscina, Hybris’s UK country manager, added that “Toys ‘R’ Us’s extensive range of toys and services requires a highly scalable, functionally rich ecommerce solution based on a PIM platform, which will also enable it to take full advantage of new Web 2.0 capabilities.”

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