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UK market drives European mobile commerce, with 41% of consumers using portable devices to shop

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Leading online pan-European Flash Sale pioneer has found that, of the eight main European markets in which it operates, the UK is by far the most mobile-orientated, with 37% of its UK turnover coming from mobile.

Looking at how it operates in France, Spain, Germany, Italy, UK, Belgium, The Netherlands and Austria, has found that overall 32% of its sales come from mobile devices. This is up six per cent on the end of 2012. Breaking down the mobile turnover figures by device, 53% of turnover came from tablets, 47% from smartphones.

However, The UK takes a substantial lead ahead of the seven other European countries, with France in second place at 29%. There is also an impressive difference between the UK and’s other European countries with regards to its percentage of mobile clients: 41%, with Germany second at 35%.

Women represent 71% of mobile clients on’s UK site with an average age of 39 in comparison with 41 for non mobile clients.

In terms of the average number of orders made by UK clients on, mobile clients make 7 purchases per year, with more than half of their purchases bring made by mobile.

Non-mobile clients in the UK however, have a lower yearly purchase figure of 5 on average.

Globally, over 1 million visits are made to daily via mobile and the mobile application which was launched in 2010, has since had 3.5 million downloads. In 2012 for as a whole, August was a period, which saw +7 points in relation to the yearly average of turnover coming from mobile.

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