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Juggling the retail landscape: How to energise your operations for growth 

With today’s increasingly competitive retail landscape, it’s more important than ever to gear your operations for growth. Retailers who are willing to innovate, listen to their customers, create memorable experiences and use data to empower their decision making are finding they can thrive. In the past, data, analytics and powerful retail management tools were only accessible to large enterprise retailers through multiple, hard to use and expensive systems.

On November 2nd, Brightpearl’s CEO, Derek O’Carroll, was joined by Director and Founder of Natural Baby Shower, Clifton Vaughan, to discuss how his fast-growing retail business is now in a position to compete against larger enterprise organizations.

Natural Baby Shower is an award winning retailer, selling a wide range of natural, organic and ethically made baby products. Over the past 10 years they have grown from selling products off their kitchen table, to having 25 members of staff, their own warehouse and boutique store in Surrey. Clifton has driven the business forwards by imparting his tech savvy background into the business, over the past 12 months alone Natural Baby Shower have grown a whopping 132% by streamlining their operations.

Whether you’re a growing a single store or a growing multi-store retailer, today you have the tools, features and functions to ensure you’re running a competitive and growth oriented operation.

In this webinar you will learn:

  • How retailers can position themselves for success
  • Tips on how to achieve growth and remain personable
  • What KPIs to track to ensure profitable growth


Anthony Payne
VP of Global Marketing

Anthony leads the marketing team at Brightpearl, responsible for demand generation, branding, positioning and PR.  Anthony joined Brightpearl in early 2017 with more than 15 years of experience in B2B technology marketing.  He has held marketing and product management leadership positions at General Electric, GXS and BlackBerry and for the last four years has been building marketing, demand generation and product marketing teams at PE-backed B2B SaaS start-ups including Netbiscuits and Socialbakers. Anthony holds a master’s degree in history from King’s College, London.

Clifton Vaughan
Director and Founder
Natural Baby Shower

Having over 18 years experience of IT solutions, Clifton is well versed in Web-Site design and designing bespoke business database solutions. He has specific experience and knowledge in the creation of efficient E-commerce and Content Managed websites powered by FileMaker databases. Clifton also has extensive knowledge of network environments and hosting platforms relating to both databases and websites. Clifton co-owns Natural Baby Shower with his wife you can find out more about the business here.

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