Waitrose is expanding its two-hour grocery delivery service beyond London to two new UK towns.
Waitrose Rapid Delivery will be available in Bath from 8 July and Hove from 15 July. It will also expand to a further 58 postcodes in London including Battersea, Victoria and Kingston.
The service allows customers to select up to 25 items from over a range of over 2000 products and have them delivered either within two hours or on the same day.
Waitrose works with start-up On the dot for the service, which launched in September and now reaches up to 1.2 million households. Average weekly orders have doubled since launch.
Nicola Waller, head of business development at Waitrose & Partners, says: “Waitrose Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles.
“There is a growing number of customers who want to get their shopping as and when they want it which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”
Santosh Sahu, CEO at On the dot, adds: “The huge popularity and take-up of the service echoes what we’re seeing across the grocery market – rapid and convenient delivery has become a key pillar in a shopper’s experience of a brand.
“Shoppers now expect a range of delivery options at the checkout – retailers like Waitrose recognise this and are always looking for new ways to make it easier to shop with them.”