Waitrose has extended its same-day delivery service for food across London after “encouraging early sales”.
The UK supermarket said it was extending its ‘Waitrose Rapid Delivery’ service from eight to 12 London postcodes.
Customers can select from a range of 1500 products and allows customers to choose up to 25 items in a single delivery. There is a £10 minimum spend and a £5 charge applies for using the service.
The products are hand-picked by Waitrose staff before being handed over to start-up On the dot, which uses bikes and vans for deliveries. The service offers delivery within two hours or during a specified one-hour slot on the same day.
Waitrose said that sales had grown weekly by 20% since the beginning of the trial in September.
Waitrose & Partners concessions manager, Kelly Gleeson, said: “Waitrose Rapid Delivery gives us even more flexibility in meeting our customers’ needs.”
Last week L’Occitane launched a same-day delivery service called Ship from Store in London, with plans to expand it across the rest of the UK. The company also worked with On the dot, allowing them to offer customers a two-hour delivery window between 11am and 6pm on any day of the week.
In November, online florist Bloom & Wild launched a same-day delivery service across London working with On the dot. The move comes ahead of longer-term plans to launch a same-day delivery service across other UK and European cities.
Image credit: Waitrose
