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Waitrose, Sainsbury’s and Ikea: how retailers are adapting to the way customers shop now

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In today’s InternetRetailing newsletter our focus is on how leading IRUK500 retailers are adapting the way that they sell to meet shoppers’ changing behaviour. We report how Sainsbury’s is trialling a technological and format response to supermarket shoppers who are becoming more likely to pop in quickly rather than linger, how the first of Ikea‘s new small format order and collection points launches next week, and how Waitrose is launching the latest in a series of spin-off websites to capture the attention of shoppers in niche markets.

We also bring you an interview with Ola Ignatowicz, ecommerce manager at the Natural History Museum, and report on how online delivery volumes are now starting to take off for 2015, with further growth expected ahead of Christmas and peak season.

Our guest comment today comes from Carol McDonald of MapR Technologies, who considers the role recommendation engines will play as ecommerce continues to expand.

Our webinars

In our next webinar, we’re joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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