It’s in the interests of all traders to make sure digital commerce works to its full potential within their businesses. But, as two new studies, one from Salmon and one from Intershop, on B2B ecommerce, remind us today that’s easier said than done, against a backdrop of legacy systems.
Today we report on two very different retailers that are improving their multichannel customer service, step by step: while Tesco is introducing a cross channel brand guarantee, Home Leisure Direct is opening the latest stage of its games room showroom, which it says is now the biggest in Europe. Tomorrow delegates at IRC 2015 can also learn directly from a host of other traders on how they are overcoming legacy and other challenges to create joined-up services for the future.
Today we report on September’s BRC retail sales figures, while today’s guest comment comes from Damian Scragg of Ghostery, who argues that retailers ignore website latency at their peril.
In our next webinar, we’re joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.
Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.
The Internet Retailing Conference
The tenth annual Internet Retailing Conference, will be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.
Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.