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WEBINAR Best practices – shape your product content for the age of the customer

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Speakers from InRiver and the TTS Group will be exploring the need for consistent and accurate product information when they join InternetRetailing for a webinar tomorrow.

Henrik Béen, vice president for product marketing at the PIM (product information management) specialist, will be joined by Daniel Nackovski, director of international and UK sales at InRiver, and customer Matthew Betteridge of the TTS Group for the webinar, Best practices – shape your product content for the age of the customer, while inRiver sales engineer Andreas Josefsson will be giving a product demonstration.

InRiver says that this is an important subject for discussion because in the age of the customer and digital commerce, consumers demand product information that is available, consistent, and accurate. Moreoever, it must be present in more touchpoints and provide more details than before, at the right time, and be accessible from any device. That’s a challenge for those whose product information may be disparate, confusing or even incorrect.

Speakers in the webinar will address those challenges, exploring strategies used by leading retailers to achieve efficient product information maangement, as well as best practice and the use of the Product Marketing Cloud to provide engaging and consistent product stores to improve conversion.

Tomorrow’s webinar, Best practices – shape your product content for the age of the customer, is at 2pm BST on June 15. Find out more and register for the free event here.

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